• PlayPump was an altruistic project, which designed a new type of pumps to help people in developing world (mainly Africa).
  • It tried to do so by developing pump that uses children play power to pump water out of the ground
  • This project failed, because no one really sat down and research possible drawback
  • Some of those drawbacks were
    • It wasn’t fun for children to play on it, because the momentum used to spin them was allocated to pump the water out of the ground
    • It was less optimal than the classic pump, so there was more work for women to do to get the same amount of water
    • Children were sometimes paid to play on it (is it really that bad tho?)
    • Women felt less dignified and it was a nuisance
    • Advertisements on the billboard near the pump were blank
  • Even though after review of this given charity we found it doesn’t help people are giving money to it via. Roundabout Water Solutions Field’s
  • This is a nice example of Deffective altruism